Who wants to be a journalist? What drives their choice? It is out of the three main reasons. According to a survey done from the article in 2002: Who are journalist, that “one’s love towards writing“, “Enjoy gathering and reporting news “and the “desire to make a difference and to correct the wrong by bringing up injustice to public’s attention“. So journalists do play an important role in relation to the public and the audience as well. The predominant role of a journalist is to bring up each news story to the public with objectiveness and truthfulness with a particular angle to cover the story base on the media and among organizations. For this reason, we have to focus here the skills should journalists possess for getting the job well done? In fact, the attributes of a good journalist is well- defined throughout the development and evolvement of journalism history. The essential attributes that journalists need are well set out by authority in the field or experienced journalist. Equipping with these attributes, a journalist would definitely be respectable and recognize by the profession. But as we all know that things had changed now. Journalists nowadays are required to possess new set of skills. Please don’t get me wrong! Let’s put it in this way, If Ayrton Senna was still alive, he probably could not even beat Mark Webber in the circuit by using the same car he use when he was the world champion. Even if Senna has the experience and skills in racing, probably his car is too old to compete with Webber’s cutting edge stage of an art 2009 Formula 1 car RB5. What I am just trying to say that it is good for a journalist to “update” their “extensions” of the attributes a journalists needed. Here are the 10 important updates found. (No restart is required after installation!)
1. Good Team Player: Nowadays in the newsroom, everyone has their own role and their own boundaries. To produce quality journalism in the newsroom is a team effort. From interviewing to writing, from taking photograph to editing. Also, journalist nowadays has to take up more work as they need to work on the website as well. In such a busy working environment, everyone has to functioning well in their part and work out the “project” that play the influential role in the society- providing facts and news around the world o the journal public. They may just have a few hours to report the whole story from scratch. In this case, journalists nowadays need to be “approachable person” and “more than happy to help each other” In order to work on the “project” they have to finish every single day. (source: “Do the lovable Larrikin live?, AJR 28(1), pp. 67-78)
2. Computer Literacy: With the birth of internet for 20 years, the role of it is now emerging as one of the most popular tool for people to look for information. There is no exception towards news. According to The state of news media 2009. That developing online for the newspaper is now “unavoidable” and it is the norm for journalism in 21st century. With this trend unfolding and expect to strengthen. Computer literacy is the quintessential element for journalist now. Not only you have to “compatible” to all relevant softwares, but now journalists have also need to know the principles in updating and adding element in the web page. Most of the online news site now is running 24/7. A faster and more frequent update mean your website have an edge compare with other. In such a industry environment. No one could excuse themselves in adopting such a skill in order to survive in this field
3. Globalised vision with localize reporting: Media around the world is now heading to the era of digitalisation. In a way they are heading to hybrid mode that adding additional elements (such as interactive website) into their own type of media. This is the current global trend that every journalist should equip and prepare them for. Including the media which serve a specific region/ community. Consider the fact how the role of media is important to a community. With news around the world, the nation or the state and as well as their local community. By adding localize insight in a piece of report and fitting the news to the view of the target audiences. It would definitely be more meaningful, recognizable and comprehensible by the local community. The spreading of news information will be more precise and could generate more engagement and feedbacks from their audiences. It is a both win situation for media and the audiences
4. Knowing your audience: Because the flow of information nowadays is so convenience that even now you could get the news anywhere even from the toilet without carrying anything but just the mobile phone. Audiences could listen to sound clips, watch video clips or read the RSS feed. They could now get any new information around the world as it happens almost anywhere and anytime from their preferred source. The trend now for audience too get news is not solely from one single source. In other word, they proactively search for news around different medium via search engine such as Google.
The trend now, is tremendously different comparing to the past.
Media is now heading to the pole of fulfilling what their audience wanted instead of what they needed to know anymore. Plus they could have their own say for expressing opinion. That means audience are now engage more in the news than ever before. Unlike the original role of media, this is base on the concept of conveying common sensual information according to Williams G in his publication British media: how they are related news is the tool in reflecting reality; construing “hegemony”- “a lived system of meaning and values… Our shaping perceptions of ourselves and our world.” Now, they are information provider that adopting the attitude of “come and get what you wanted and have your say” instead of “come to me because you need this”.
Journalists need to provide what people like to have and enhance their engagement is the thing they can’t miss and ignore anymore.
5. Write concisely, accurately and impartially: Good writing skill for journalists in a sense similar to having good cooking skills for chef. They are complementary and essential. It is a requirement that journalists always have to possess all the time. The thing we have to consider now is the definition of “good”. Does writing a news like a academic article means the piece of writing is good? We are now using simpler language, shorter passage and sentence. Or even using point form in illustrating a piece of news. Journalists should now being able to write concisely and accurately. To fulfil the wants of audience- to get the information as it happen and as fast as they want. It saves time for both parties and it is mutual beneficial. However, writing concisely should not be an expense for accuracy. Not neglecting the two commandments of journalist- accuracy and impartiality. This two is the core qualities that journalist should stick with even in this ever changing working environment.
6. Professionalism: Being a journalist has an important role in society. News must be true accurate and timely developed. Media is developing in a way that is become stronger, faster and better. The growth of information technology shed the light for many people, claiming themselves as “journalists” in their blog, such claim stirred up controversy. While audiences could leave comments in the internet in responding to particular news or expressing their opinion, which enable communication between journalists and audiences. Also, the inclusion of amateur footages/ material is not rare in the media nowadays. The boundary between a reader and a journalist are now blurred. However, The main watershed dividing up blogger and real journalist lies in one word- “professionalism”. The thing we have to remind ourselves is, are blogger real journalists? Should we consider their work as legitimate? Do they have verified all the information disclosed in the story. Is the news obtained in an ethical way according to professional standard? These are all the question that journalist has to think deeply before totally embracing the future of journalism. After all, a well- trained professional journalist will use their distinctive “digestive system” to absorb the critical information and discard those unsuitable materials out of the news report. The main “organ” of the digestive system for a journalist is “ethics”. Which journalist could obtain from both journalist schools and in the work place and from their personal experience.
7. Marketability: Imagine journalist as a sponge, they absorb the detail in each piece of news story in a fast manner. They then filter the information. Seasons the news with preferred angle of the organization. Adjust the tone so as to suit the “taste” to their audience and target market segment. The ability to write up a piece of news in an appropriate angle and elaborate it to a whole story. It is essential skill that journalists must possess. The angle provides audience a shared context in reading the news, the context where audiences feel good and comfortable is one of the building blocks for media organization. Without the angle and all the seasoning in that very piece of news would make it tasteless and homogenous. Audiences would not buy it because this is not what they wanted or expected from the particular source. Producing news with angle is all in all like the way we dress. It expresses the identity and the image of one media organization preferred. Not to mention is the optimization of headline with SEO. In response to audiences’ preference of getting news online.
8. Energetic and devoted to their job: If a time clock is deemed to be one of the greatest inventions by a HR manager. The case will not be applied in any newsroom of 21st century. We are now entering an era that valuing real time reporting. Whenever there are news, journalists have to proactively get it reported as soon as possible. Exclusive news would be even better and giving edge and building up positive image of the organization. Journalist needs to be energetic, loyal and enthusiastic. They have to be energetic and to stay alert all the time. Getting ready for the possibilities of reporting breaking news is quintessential. No matter you are on vocation, dinning with partners, playing with kids or even sleeping. Just one call you will have to get to your position and fighting in the war of media.
9. Be open-mind and willing to learn new things: Journalists nowadays working under in ever- changing working environment. Not only have they had to learn everything new happening around the world and get it reported in professionally. But also they have to prepare for facing new technology emerges from the world. A photographer who capture a picture and develop in darkroom 20 years ago will not like the concept of digital camera in the first place. They would always think their camera is simply the best and even think they are inseparable. But keep in mind that to keeping the pace with the world is unavoidable. The most important for journalists is to keep open mind and curious. Keeping updated and learn to use every new tool for media. Equip with new skill will definitely enhance compatibility among journalists. Also, it helps developing the ability in working multi- media platform.
10. Be the all round journalist: Gone are the day the journalist can only focus what specific area of topic they are going to report, and you are working with the same photographer in your department. You are now working on your own. Working for the brand which under your name. Setting up a profile that only belongs to you but no one else. Spreading out your social network. Beef up your contact in your blackberry. With the current financial trend and the uniquely new working environment of media nowadays. Journalists need to take up more and more responsibilities now with less resource and headcount available. Typically they have to updating website, uploading video/ sound clips, writing their own script for news report to shooting video and pictures from the scene. Basically a journalist is like a one man band. They are now working for themselves under the context of the media organization. The role of journalist now changes from a manufacturer to now a designer and executor. Doing so aid building their own brand and image in the profession of journalist. (The reason is if you get laid off, you could still have the contact and image for looking for something else).
That was the ten attribute that personally think are crucial to journalists of 21st century. May the force be with you!


When is blogging journalism ?
Hi all, welcome to my blog again. Haven’t been posting for a while.
Preparing for the presentation for my class paper. I’ve made a power point presentation talk about this topic:When is blogging journalism. his post is the highlight of my main rhetoric. Leave your comment !
- selection of news stories
- thoroughness of news coverage, – objectivity in reporting
- selection of news stories
- thoroughness of news coverage,
- objectivity in reporting
Watch this video to make out the difference between citizen journalists and journalists.
To Sum up:
What is your say?